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MOBQ (Mobiquity Networks)


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mobq logoMobiquity Networks (MOBQ), a U.S. wholly owned subsidiary of Mobiquity Technologies, is a leading location-based mobile advertising network of beacons with exclusive agreements in over 475 premier shopping malls and 300 movie theatersnationwide.

Beacons are becoming increasingly popular among retail stores as they aim to enhance the  shopping experience, allow retailers to create their own in-store advertising network, and track consumer habits. Using Bluetooth technology, beacons are small wireless devices that detect and communicate with nearby smartphones to offer coupons, supplementary product information, and ads and are projected to distribute 1.6 billion coupons by 2020, according to Juniper Research.

MOBQ offers an integrated suite of leading edge location based mobile advertising technologies, including brand marketing, website development, mobile marketing, email marketing, location-based marketing, direct mail, social network, and a website development platform, all aimed to enable MOBQ’s clients to connect with iOS and Android customers and increase their business.

After a Recent Network Expansion Deal with one of the U.S. leading owner, operator, and developer of major retail properties, General Growth Properties whose top-tier shopping locations include Los Angeles’s Glendale Galleria, Washington D.C.’s Tysons Galleria, Honolulu’s Ala Moana Center, MOBQ now reaches over 400 million shopper monthly and has the potential to directly influence approximately $500 billion in annual retail spending at brick and mortar locations.

During the recent holiday season in 2015, MOBQ executed Several Mobile Holiday Campaigns for top national retailers and new movie releases that resulted in no less than 25% and as high as 40% of shoppers were directly driven to the store based on the campaign received.

Furthermore, the company has further expanded its network with its recent Partnership with The Coupons App, a mobile phone app with over 10 million users offering exclusive offers and local deals from over 100,000 retailers. More importantly, the app will now provide its users with alerts for their favorite stores and restaurants when they are in close proximity.

 

Website(s): www.mobiquitynetworks.com

 

Market Outlook:

  • Studies indicate shoppers are more open to receiving mobile ads as long as they are relevant to time, place, and activity.
  • Despite the competition from discounters and online retailers, nearly 70% of purchasing decisions and 90% of all purchasing transactions are still made by consumers at the actual store.
  • According to study by Retale, 84% of millennial shoppers, those ranging in age from 17 -34, respond to push notifications.
  • 61% of millennial shoppers are interested in promotion offers that can be redeemed on the spot.
  • Millennials in the U.S. alone spend nearly $600 billion annually.
  • According to emarketer.com, mobile ad spending will account for 72% of digital ad spending by 2019.
  • S. mobile advertising spending is estimated to top $57 billion by 2018
  • S. mobile app install advertising revenue is estimated to total $9 billion by 2018.
  • The Coupons App has over 10 million users offering exclusive offers and local deals form over 100,000 retailers.

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