Brightcove IPO: A Surprising Prospect
Although Brightcove has been one of the hottest names in online video since its inception, the announcement of the first Brightcove IPO took many people by surprise. After all, the current economy has not been as kind to online video as was at first thought. In fact, Brightcove’s announcement in August set off a chain of responses stating that nothing good was expected to come from the initial public offering. It was thought that investors had become too wary of IPO’s in general and that the interest in online video services was beginning to wane. Nevertheless, Brightcove moved forward with their plan to raise $50 million. This was to be added to the $100 million the company had already raised to put toward the Brightcove IPO.
Brightcove IPO: A Surprisingly Good Investment
If you look back to the early days of the company, it is easy to see why they felt that it was the right time to release a Brightcove IPO. When the company first started in 2005, there was a lot of buzz around the online video industry. Google’s purchase of YouTube had just been announced and many people thought that the internet might soon replace television in many homes. This process, however, was soon slowed by the bad economy and many investors balked from buying shares in the new online video companies.
While many investors remain in a state of fear, however, online video has started to make a comeback. Many people trying to save money choose the internet over an overpriced cable package and most of these people search out their favorite shows and movies online. This means that while many investors have yet to clue in, online video, and Brightcove, is still very much alive. Smart investors should jump on board now while the prices are still relatively low. It will not take long for the Brightcove IPO to increase exponentially in value.
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