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Posted on 04 July 2012.

Discovering or interpreting a stock’s current or potential value is the focus of a value investor. This style of investing requires the skills necessary to estimate a company’s worth without being influenced by the current market value. The success of a value investor is dependent upon the investor’s ability to determine what a company should be trading at, and compared to market value, purchase the stock at a bargain price. The goal is to find undervalued stocks to invest in before their market value recovers.
This approach is made possible by external forces that affect a stock’s market value. It is common for stock prices to fluctuate due to factors beyond the control of the company. A company’s real or intrinsic value is rarely represented by the current market price. Through a close examination of the fundamental, internal factors that represent a company’s potential, a value investor can add solid stocks to their portfolio at below market prices. This is a popular investment strategy that is capable of beating the market on a regular basis providing financial security with long-term gains.
There are many factors to consider when determining the intrinsic value of a stock, and investors use various strategies to accomplish this goal. Some common factors that stand out are a company’s price-to-earnings ratio, price-to-cash-flow ratio, price-to-book ratio, and historical performance records. Some strategies are focused on only current data, while others attempt to anticipate future growth potential. Whatever the individual investor chooses to determine a company’s true value, the goal remains the same; this goal is to locate solid investments at bargain prices. A successful value investor will view a dip in a stock’s market value as a potential opportunity for future gains.
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