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Ford Recalls 1.4 Million Vehicles

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In the wake of the ever growing number of recalls by General Motors, the Ford Motor Company has issued a massive 1.4 million vehicle recall as of Thursday. The company is recalling many SUV’s and sedans, 1.1 million of them in North America alone. The reason for the recall is possible loss of power steering.

Vehicles Recalled by Fordford

Ford has said that it is recalling 195,527 Explorer SUV’s produced for North America from the years of 2011 to 2013. 915,216 Ford Escape and Mercury Mariner SUV’s produced from the years of 2008 to 2011 for loss of power steering. In addition to those SUV’s, Ford is recalling roughly 200,000 Taurus sedans in North America produced from years 2010 through 2014 for a corrosion issue.

The company is also recalling 82,576 sedans across their various brands in the midsize sedan models due to interference between floor mats and the acceleration and breaking pedals. All of these cars that were produced between 2006 to 2014 and are affecting the Fusion, Milan, MKZ, and Zephyr sedans. While these recalls can be somewhat benign to start with, Ford has wasted little time in sending out a voluntary recall notice which will notify the last of the owners by mid July. If anything has been learned by the various auto producers, it is the constant bad taste left by the failure of General Motors and the fears of what might come if they don’t keep their errors in check.

Reason for the Recall

Due to the severity of the recalls that have been issued by General Motors, there has been a heightened sense of urgency when it comes to releasing recalls. Since General Motors is technically still under the gun with the U.S. government, many auto manufacturers are releasing early and voluntary recalls at the slightest hint of a defect. As of mid April, Ford has become aware of  15 accidents, including two injuries all believed by the company to be due to loss of power steering. U.S. regulators have received consumer reports of five crashes and six injuries related to Escape and Mariner models. There have also been reports issued by Ford stating that due to the severity of the cold weather that has affected the North East in the U.S. and much of the same region for the Canadian Provinces of a possible short circuit malfunction with the license plate lamps. The issue with these license plate lamps is affecting more people in the regions where salt is used to treat slippery or icy roadways. Ford has said that due to the corrosion from the salt is leading for the wiring behind the lights are being subjected to either stripping or exposure are short circuiting and causing the vehicles to catch on fire. Ford has stated that the company is well aware of 18 such incidents in which consumer reports have disclosed associated with this malfunction.

ford 2Ford has come out and said that as of yesterday all dealerships would be made aware of the recalls. Owners of the vehicles affected would be notified by July 25th which has been confirmed by the National Highway traffic Safety Administration. Ford had gone as far to say that in coming weeks they might have to expand the recall to other types of vehicles that were produced by Ford and its various brands that were produced for Europe and the rest of the world. If more vehicles were to be recalled, that notice would be released shortly after and executed with swiftness, said Ford. Not wanting to make the same mistakes that have been so publically vilified when it comes to looking at how General Motors reacted towards fixing their defects or how they seemingly had ignored the problems that were made aware to them by both consumer reports and internal investigations.

General Motors most notable in recent months has come under industry scrutiny as well as the overwhelming public outcry for lack of business or corporate responsibility when addressing the defects that had plagued their vehicles for over a decade. Since the recall of faulty ignition switches by General Motors, every recall notice since regardless of the brand has only added skepticism and more distrust of the auto manufacturing industry as a whole. The very brand name tarnishing that has occurred due o the leadership failures made by General Motors is not a road that Ford or like-minded other manufacturers, are looking to travel down.

The recalls being issued by Ford are not the first of this year or much different from the recalls released by Ford last year. The only difference between then and now is the length of time in which the company has responded to an issue and is looking correct it without too much damage to the brand name of Ford and possible price of their shares.



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