Categorized | Auto

Nissan, Toyota Clash Over Green Car

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Nissan and Toyota have long been industry adversaries, producing their products in very different procedures from each other. Both companies have shown a proven record of making vehicles that last and rarely break down. Nissan and Toyota are now clashing over the future of the technology around producing the next generation of hybrid and green cars. Nissan has over the years shown its commitment to electric cars, while Toyota and other car manufacturers have shown commitment to hybrid and fuel cells.

Hybrid Vehicular Technologygreen car

Current hybrid vehicular technology is held and produced by both companies offering electric plug in vehicles as well as gas hybrids as well. Nissan has offered in the past a gas electric version of their most popular selling car the Altima which was then pulled from production and replaced with the Leaf. The Nissan Leaf has been the number one selling electric plug in car in the U.S. for the last 6 months straight. Toyota currently offers an electric version of their highly popular RAV4, which has been designed by Tesla Motors. Strangely enough in recent weeks it has come the attention of industry analysts and motor enthusiasts that Toyota’s initial 3 year contract with Tesla Motors will be left to expire leaving the company designers without a replacement for the vehicle after the contract is up.

Hybrid technology in the US has rather high sales even when compared to the more market available gas fueled counterpart vehicles. The technology for hybrids has come a long way since first introduced to the market by the same companies only a few years prior. Nissan’s Altima which by comparison to the modern day Leaf, was practically a dinosaur had a gas electric power train combining a fuel sipping gas combustion engine and a truck full of batteries. Both companies are investing heavily into the future of hybrid technology as the past decade of high gas prices has effectively shifted how and what the general market of consumers is looking to purchase. Many people are looking for the same amount of room in their cars so that they can tote around family, friends, and loved ones without having to sacrifice fuel efficiency.

Selling Hybrids

The two companies have clearly shown that they are both willing to invest in the long term research, development, and manufacturing of hybrid technology. As of the beginning of January 2014, Toyota has sold over 6 million hybrid vehicles globally. The Toyota Prius has more than doubled as a hybrid than from when it was originally introduced into the market in 1997. Between 1997 and 2002 the Toyota Prius had only sold 100,000 car 2

Nissan has put much less importance on the manufacturing of hybrid cars even though the car company does offer a gas electric Pathfinder Hybrid. However, Nissan’s premium luxury brand Infiniti offers 3 separate vehicles. The Q5, QX60, and the Q70 are all hybrids offered for sale in the US. Nissan leadership has stated that the company is taking a different direction that that of its counterparts because the company doesn’t not believe that hybrid technology holds the answer to combating both high fuel costs or vehicle longevity. Instead the company has been more interested in becoming the world leader in zero emissions and since hybrid still emit some type exhaust, investing in hybrid technology doesn’t get Nissan any closer to its goal. In contrast, Toyota leadership has stated that the company is looking to invest in fuel cell vehicles as opposed to Nissan’s view on zero emission vehicles.

There is little doubt that hybrids will be generating massive amounts of income for car companies in the short term. However both hybrid and fully electric vehicles are still a bit pricy when it comes to the purchase of their gas powered counterparts. Gas powered vehicles may still hold the upper hand when it comes to the consumer market buying them over that of the hybrids or electric vehicles, but only because right now the green-car technology is more expensive than more tradition power trains. In the long term effort to fund the research and development of electric vehicles and hybrid technology; Nissan and Toyota are using their fuel sipping gas powered cars to fund the future of green-car technology.

For the foreseeable future hybrids and fully electric cars will hold better ground when it comes to long term profit for both Nissan and Toyota, so long as both companies continue to research and help develop more cost effective technology to maintain being industry leaders. Nissan and Toyota offer the current market the availability to enjoy electric car technology and hybrid technology in the same vehicles they have been purchasing for over a decade at a more affordable price than what Tesla is producing. It will be interesting to see how both companies progress from here on out.



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