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Posted on 14 April 2015.
If you are wondering how to make money using YouTube, you have come to the right place. You may have heard about friends making money by setting up a YouTube channel, as many people have taken to YouTube in recent years to supplement their income. The reality is that it can be done and relatively easily to do; however, to maximize your money making potential, it does require some thought regarding how you approach setting up a YouTube channel and what kind of videos you upload.
First off, let’s take a look at how people are making money using YouTube. Up until now, a person running a YouTube channel made money using YouTube exclusively through advertising that either preceded or accompanied their videos (in a small ad box along the bottom of the video). To make the viewing experience better, YouTube does not include advertisements before or during every video that is viewed. Instead, just a percentage of them include advertisements. In the end, YouTube keeps 45% of revenue generated by advertisements, while a person running a YouTube channel gets paid 55% of advertising revenue generated by their videos. Not a bad deal!
While it varies year to year, a person running a YouTube channel makes about $7 to $8 per 1,000 advertisement views. Do not mistake this for video views. Since advertisements do not run during each video view, it might take 5,000 video views to generate the $7 to $8 in earnings. It is a high bar to make a few dollars, but not unachievable. If you are creative and come up with video content that generates a lot of views or goes viral, you can make a lot more than $7 to $8 in earnings at a time.
YouTube is in the process of adding a $10 per month subscription service for users that do not want to see advertisements when they watch YouTube videos. The revenue from the subscription service will be shared with YouTube authors at a rate of 55%, which is consistent with the share rate for revenue earned through advertising. Per YouTube, they will pay 55% of the total net revenues recognized by YouTube from subscription fees that are attributable to the monthly views or watch-time associated with the content on a YouTube channel.
Knowing how much money can be made running a YouTube channel, let us take a look at how make money using YouTube. As with any business venture that you just getting start with, knowledge is power. The more you know about how to properly set up and run a YouTube channel, the better you will be at it and the more money you will ultimately make.
It is important not to run afoul of YouTube’s Terms of Use policies, so you do not get penalized or banned. Also, learning about how to run a YouTube channel properly will help you avoid making beginner mistakes and provide you valuable insights. The best place to get started is be reading Google’s Creator Playbook before you even set up a YouTube channel and start uploading videos. Beyond that, search the Internet for tutorials and advice regarding the right way to run a YouTube channel and tips regarding how to be successful on YouTube.
Once you become established on YouTube, you can join the YouTube Partner Program, which allows you more freedom regarding video length and other video parameters.
Here are some tips regarding how to make money using YouTube. Keep in mind that not all money making opportunities associated with YouTube are directly tied to earning money through the site. YouTube can also be used as a great resource for promoting other online ventures that you have to drive traffic to those sites.
Make sure you have set up a Google AdSense account and select “Monetize” when you publish a video on YouTube, so you can earn money each time an advertisement is shown while a viewer is watching one of your videos.
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