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GRNE (Green Endeavors, Inc.)


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GRNE

Green Endeavors Inc. (GRNE) is a Salt Lake City, Utah headquartered holding company that operates in the Health and Beauty market through its hair salons built around the world known “Aveda” prouct line and is known as one of Utah’s Top Public Companies.

Aveda, an Estée Lauder Companies Inc. subsidiary, is an organic health and beauty product line with products ranging from skincare and hair care to cosmetics and perfume whose products are made of 90% essential oils and 89% of certified organic raw herbal ingredients and is one of the leading brands in the organic personal care products.  With two locations offering Aveda services, GRNE’s flagship hair salon, Landis Lifestyle Salon, is currently located in Utah with 20 chairs and has estimated gross annual revenues of $2 million.  However, the company has plans to expand within a 50-mile radius of Salt Lake City which would expand to an additional 6 salons and fully intends to Increase Salon Staff with the hiring of approximately 30 new stylists within the next year. New Salon Expansion has already began with high interests in Portland, Oregon where Aveda Lifestyle Salons are currently not present; that was until one of the salon’s top stylists with over 25 years of experience in the industry and 9 years with the company relocated to Portland. In the meantime, GRNE’s other wholly owned subsidiary, Landis Salons II, operates three salons in other regions in the state of Utah. Additionally, the salon has developed a training academy to educate and prepare future staff about the salon’s commitment to environmental sustainability, culture, service, and products.

 

Symbol: GRNE  [Current PPS: $0.0046  Outstanding Shares: 195.4M  Float: 98.9M  – a/o March 2, 2015 ]

grne chart

Website(s):

 www.green-endeavors.com

www.landissalons.com

 

Market

  • The 2to10 Project, a division of a top private salon company known as Qunity Inc., currently has 42 members generates over $379 million in gross revenues combined.
  • Estée Lauder Companies Inc. manufactures, markets, and sells its skin care, fragrances, makeup, and hair care products under globally known brands such as Estée Lauder, Clinique, M-A-C Cosmetics, Bobbi Brown, La Mer, Bumble and Bumble, American Beauty, Smashbox, Tommy Hilfiger, Coach, DKNY, Tom Ford, and Michael Kors.
  • There are over 7,000 Aveda exclusive professional hair salons and spas in over 30 countries that have made the company to be known as a pioneer in the green cosmetics world.
  • 4 Aveda-chained salons across the U.S currently generate over $25 million.
  • Aveda has implemented an industry exemplar with the introduction of an aerosol hairspray with a net-zero impact to the Earth’s climate and is the first beauty company in the world to have 100% post-consumer bottles and caps.
  • The global demand for organic beauty is set to reach over $13 billion by 2018
  • The U.S had the largest market for organic personal care products in 2011
  • The Global Beauty Care Products Industry is forecasted to reach approximately $265 billion in revenues for 2017
  • Though the recent economic turmoil decreased U.S discretionary spending, the purchase of beauty products remained strong as well as the salon industry.

 

Recent News

 

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