KonaRed Corporation (KRED) is a Hawaii based manufacturer of health and wellness nutritional products including beverages and supplements made from antioxidant extracts and powders from Hawaiian Coffee Fruit.

Hawaiian Coffeeberry is a unique coffee fruit exclusively located in Kona, Hawaii that is the foundation of the world famous Kona Coffee. Unbeknownst to few, before the coffee seed or “bean” is reached there is a layer of fruit, known as the coffee cherry, that surrounds the coffee seed. This coffee cherry is a nutrient powerhouse filled with antioxidants that will increase the functionality of the body, clarity and focus of the mind, and power the body with natural energy.

Handpicked and sourced from farms in Hawaii, KRED utilizes the discarded fruit portion of the coffee plant after farmers have extracted the coffee seed to formulate Kona Red’s No GMO -Antioxidant Juice, Coconut Water, Green Tea, On-the-Go packs, and 100% Coffee Fruit Performance Powders focused on energy, brain health, and immunity that was advised and formulated by a health and fitness expert regularly sought out by top MLB, NBA, and NFL athletes and organizations.Similarly, current Brand Ambassadors Including World Class Athletes such as  10x Molokai to Oahu World Champion and Battle of the Paddle Winner Jaime Mitchell, U.S. National Mountain Biking Racing Champion ShonnyVanlandingham, and Professional Golf player Ricky Barnes.

With a primary distribution center in San Clemente, California, KRED’s product line can be found at Vitamin Shoppe, Whole Foods, Target, CVS Longs, Times Supermarket, Walmart, Safeway, Kroger, 7-Eleven, Fred Meyer, Ralps, New York’s Food Emporium, and other retail outlets in the U.S.Internationally, KRED is available in Various Leading Retailers in Japan including Aeon Retail, Kinokuniya, Japan’s second largest convenience store chain Natural Lawson Stores and has expanded distribution in Canada to include one of the world’s largest natural food distributor, UNFI.

Furthermore, the company’s recent Launch of a Premium Hawaiian Coffee Product Line and New Product Additionsled to an Exclusive Supply Agreement with one of the world’s largest food ingredient supplier, VDFFutureCeuticals, for a new, premium, 100% U.S. grown Kona coffee fruit. Additionally, KREDLaunched its line of Ready-to-Drink Cold Brew Coffee that marries the benefits of the Hawaiian Coffeeberry coffee fruit and premium coffee beans.

Website(s): www.KonaRed.com

Market Outlook:

• Published in the Food Science and Technology journal, a study conducted by the University of Granada found that coffee byproducts are “nutritional powerhouses” that are not only beneficial for the body but are also delicious tasting.
• Antioxidants are vitamins, minerals, and enzymes that can help the body prevent and repair tissue damage, hold cancer prevention attributes and decrease cholesterol.
• According to research, 25 major food and beverage companies in the U.S. lost an equivalent of $18 billion in market share in 2009 as consumers are steering towards purchasing fresh, natural, and organic food and beverage items.
• The Global Natural Antioxidants market is estimated to total $4.14 billion by 2022.
• The Asia-Pacific market is projected to witness the largest growth over the next 7 years due to an increasing demand for fortified food and beverages.
• The global food and beverage market is exceeds $5 trillion with non-Genetically Modified Organisms (GMO) accounting for $550 billion in 2014 however it is expected to reach $800 billion by 2017.
• The U.S. accounts for 36% or $200 billion of the global non-GMO sales.
• Kona Coffee is exclusively grown in Kona, Hawaii in an nutrient dense area of 20-30 miles long and 1-2 miles wide and is well-known as some of the best tasting coffee around the world.
• The U.S. Coffee industry is currently valued at $30 billion.
• Research indicates 44% of U.S. consumers wish they could add/have healthy ingridients in their coffee and tea based drinks.
• According to Mintel, 24% of U.S. consumers drink retail-purchased cold brew coffee and saw a 115% growth in 2015.
• S. cold-brew coffee sales totaled $7.9 million in 2014.

Recent News:

• KRED announced Two New Distributors in Hawaii who will be expanding on the brand’s strong presence in Hawaii.
• In order to increase sales and revenue and increase customer interaction, KRED made a major change to its sales and distribution strategy by taking full control and bringing the efforts in-house.