Categorized | Auto, Product Reviews

5 Cars Failing in the US Market


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The American automobile industry all but collapsed a few years ago during one of the biggest recessions in US history. Over the last couple of years car and light truck and crossover sales have steadily began to increase. In May 2014 auto sales in the US jumped 11 percent over last year, yet there were 5 cars that were left in the wake of this rising industry success. Keep reading to learn more about the 5 cars failing in the US market.

One: Scion tCcars

Scion sales for the first five months of the year were up 10 percent over last year but down overall. The average Scion sits on the dealership lot roughly 90 days before it is sold. Last year it took the average tC 63 days of sitting on dealer lots before the cars were sold with only 1,571 tC’s being sold between January and May. The Scion tC has a manufacturer’s suggested retail price of less than 20,000 dollars yet has had mixed results when comparing tC sales numbers over parent company Toyota. Traditionally the Scion brand has been marketed towards the younger generation but Toyota has already begun looking at restructuring how and who they market the cars towards. Despite being backed by one of the most reliable car companies, Scion as a brand has been rated as the worst rated cars on the road by a study conducted by J.D. Power.

cars 1Two: Dodge Avenger

Dodge dealerships are sitting on a plethora of Dodge Avengers as it took an average of 96 days to sell an Avenger after arrival. Sales are down 34 percent over last year and the brand as whole is reeling in from the lack of customer satisfaction. The manufacturer’s suggested retail price is 20,595 dollars and were ranked as one of the least dependable brands in the US. Between January and May 2014 7,024 Avengers were sold, and the company has already announced plans to discontinue the car.

Three: Chrysler 200cars 2

Like its counterpart and sister car the Dodge Avenger, the Chrysler 200 is competing in a heavily saturated market which has caused sales to drop 40 percent. Dealerships selling the 200 have noticed a trend in which it takes roughly 102 days to sell one 200. Between January and May of this year, 7,567 Chrysler 200s were sold, even with a brand new redesign introduced into the market. The car competes in the same market as the high selling Toyota Camry and the Honda Accord – the two top selling cars in the nation to date. The manufacturer’s suggested retail price is roughly 21,700 dollars. One of the biggest issues with the Chrysler 200 is the lack of affordable trim level upgrades as the most fully equipped 200 can cost over 35,000 dollars.

cars 3Four: Mitsubishi Outlander

The Mitsubishi Outlander competes in one of the most difficult categories taking on the Ford Escape, Honda CR-V, and Toyota RAV4. Between January and May sales for the Outlander actually increased by 37 percent over last year but the brand itself accounts for less than half a percent of the US automobile sales market. It took in that same time period an average of 117 days to sell an outlander, only selling 3,788 of them in a five month span. While it is a rather small improvement for Mitsubishi for the first five months of the year, overall sales are up for the company at 34 percent yet is failing overall in the US market.

Five: Cadillac Escaladecars 4

The Cadillac Escalade is one of the best known signs of luxury when it comes to the auto industry. It is one the three full size SUVs produced by General Motors that includes the GMC Yukon and the Chevrolet Tahoe. However in just a five month span between January and May Cadillac has only sold 1,498 Escalades and took an average of 115 days to move just one SUV. The manufacturer’s suggest retail price is 71,695 dollars and overall sales have dropped 14.7 percent year after year. While the largely expensive Escalade may have been battling quality control issues with the recent plethora of General Motors recalls yet with the introduction of a newer redesigned version of the Cadillac Escalade. A J.D. Power’s 2014 Vehicle Dependability study ranked the Cadillac Escalade behind only Mercedes-Benz and Lexus. While consumers have been ranking as very happy and satisfied with the brand, sales continue to drop in the US market. This trend is telling industry experts that the high sticker price and fuel consumption by the Cadillac Escalade is enough to help kill it in sales in the US market.

These 5 above mentioned cars have been failing in the US auto market over the past couple of years. All with their own individual failures either specific to the models or the brands, but continue to deteriorate in the market they are produced in as well as might not be on the market much longer. Due to the long turnover rate for the vehicles to move from delivery to sale, these 5 cars continue to fail on the US market.

 

 

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